Advisory Services
Quality and quantity go hand-in-hand when we work with our clients. Quality – because we take a “deep-dive” approach to every engagement. Quantity – because we take on a limited number of engagements at any one time to ensure that we can provide our clients significant hands-on time and effort. To learn more, click a button below…
GO TO MARKET STRATEGIES
Getting a new product, service or technology into the marketplace in an effective way is critical to its success. The right go to market strategy should address market-facing aspects such as customer awareness, branding and pricing but also operational matters like having the right sales and marketing infrastructure to support this strategy.
We take a top-down, bottom-up approach on go to market strategies ensuring that they are both aligned with the overall strategy of the business but also operationally and commercially achievable.
EXPANSION/ROLLOUT
Developing the right expansion strategy can be challenging but critical to a company’s growth objectives. We help ensure that our client’s expansion/rollout goes according to plan by getting involved from the planning stage through to implementation. Our efforts on behalf of our clients include:
Analyzing growth opportunities to ensure that they will add incremental value, are sustainable over the long term and are synergistic with the rest of the business.
Assessing whether to expand organically or by acquisition. If expanding organically, developing a focused expansion plan that takes into account financial, commercial and organizational issues. If by acquisition, we will develop “target” criteria and lists, approach targets on our client’s behalf and assist in negotiating and closing the acquisition.
Assisting with the full implementation of the developed plan.
RESTRUCTURING/REPOSITIONING
When a business faces challenges, it can be valuable to bring in an independent perspective. Whether through corporate restructuring or product repositioning, we work with our clients to develop and implement a viable plan to move forward and grow.
We begin with a thorough review of the business, examining its core strengths and weaknesses both from a market and an organizational perspective. We then help develop and implement a comprehensive plan that may include financial restructuring, operational reorganization and/or commercial repositioning.
EXIT PREPARATION AND PLANNING
Too frequently, the decision to sell a business is made shortly before the sales process begins. Many businesses go from running day-to-day operations straight into a sale process without taking enough time to position the business for sale and attract the best possible price.
Maximum value is derived when business owners understand, well ahead of time, what the key drivers are that make their business attractive to potential acquirers. This awareness allows them to make strategic decisions today that may have a dramatic impact on company value at the time of sale.
We work closely with our clients to develop a clear understanding of how value will be perceived by potential buyers. Our analysis covers both value enhancers and detractors. We tie this into the exit objectives for the business and put together a comprehensive plan today to transition the business in a way that will make it more attractive on exit.
BRAND ADVISORY SERVICES
NewDelta provides advisory services that help companies maximize the equity value of their brands. Employing our partners’ world-class experience with major brands such as [ ] and many others, we design a unique strategic roadmap for success that addresses individual brand-building needs on both a long and near term basis.
At the outset, we conduct an in-depth assessment in order to identify the “investment grade” areas worthy of marketing resources that will deliver the highest return on investment. We then closely review existing product positioning statements or create new ones to establish a consistent brand communication strategy directly aligned with how the company wants consumers to think about its brands, competitive considerations and pricing. Our process culminates in a tailored Action Plan that insures that the client’s brand delivers, in a cost- efficient manner, the right message to the right consumer, at the right time.
We work with our real estate clients to identify the best strategies to grow—through improved operations and/or by acquisition. We help them with:
OPERATIONS ANALYSIS: Assess and optimize our clients historic and current operations and portfolios.
GROWTH STRATEGY: Establish and build a focused and achievable growth strategy.
CAPITAL STRATEGY: Determine an appropriate capital raising strategy including amount, investor types, strategic partners, structures and timing.
INTRODUCTION TO STRATEGIC PARTNERS: Identify and introduce our clients to strategic partners who can assist with deal flow, etc.
TEAM: Assist with building out the senior management team