For more that 30 years, Jim Lamie has been a marketer in the consumer packaged goods industry in senior leadership and consulting roles. During this time, he has witnessed the continuous transformational change marketing has undergone, and the need to “run where the ball will be, not where it is.” He has had the privilege of building world class brands, both large and small, with world class people. These strategically grounded and highly collaborative partnerships, have been the basis for creating marketing innovation and changing the way everyday brands touch peoples lives.
The majority of Jim’s career (25 years) was spent at The Gillette Company/Procter & Gamble where he headed up Global Corporate Marketing and Global Sports Marketing. While managing the company’s center of excellence for marketing best practices, he was a leading contributor on several new integrated marketing campaigns and initiatives that included; Gillette Young Guns, Gillette Champions, Gillette World Cup Best Young Player Award, Gillette World Sport Global TV Series, the Gillette Stadium Naming Rights Association, and The Gillette Prostate Cancer Challenge.
Currently, he runs a consumer focused consulting practice and work across a spectrum of companies that include large global brands, new start-ups, sports properties, and cross-channel media outlets.
Jim has a B.S. degree from UNH’s Whittemore School of Business and Economics, and an MBA from Babson College.